Cellmen joins forces with a talented sailor to mark its 10th anniversary
Cellmen has begun celebrations to mark the tenth anniversary of its full range by signing a partnership with the Swiss sailor François Thorens.
A pioneer in men's skincare, offering exceptional Swiss cosmetic products, Cellmen has committed to support the skilled yachtsman. Like Cellmen, François Thorens comes from the shores of Lake Geneva in Switzerland, skippering his monohull "TBS Cellmen" in line with values he shares with the brand – precision, technical skill and excellence.
Proudly sporting the Cellmen colours, François Thorens and his team will be taking part in several globally recognised regattas. These will include a defence of the Bol d’Or Mirabaud title they won in 2018. The world's most important inland lake regatta, this takes place on Lake Geneva, in Cellmen's back yard.
"We are honoured to be able to support François Thorens, with whom we share a passion for excellence and exceptional performance. This partnership reflects Cellmen's commitment to expertise, precision and innovation. These inherently Swiss values are what unite us", stated Alexandre Chappuis, CEO of Cellap Laboratoire and owner of the Cellmen brand.